One of the fastest-changing technologies since its invention is the telephone. Telephones are integral to business communications and specifically to generating sales. Sam Card, Cards Technology founder and CEO, reviews the business benefits of Voice Over Internet Protocol (VoIP) phones this month.
Q: What’s the difference between traditional phone lines and VoIP phone systems?
Sam Card: VoIP uses the internet to make phone calls. Traditional landlines use copper wiring to transmit. VoIP has many advantages over landlines – you never miss a call, your customers never get a busy signal and it costs much less. It’s important for businesses to keep up with all technology, not just computers, as you can realize significant cost efficiencies with current technology versus old technology. Telephones are a perfect example of that.
Q. What are some of the unnecessary expenses you have seen on phone bills that businesses should look out for?
Sam Card: We’ve worked with businesses with multiple locations and numerous phone lines which means they get several phone bills as well. Typical charges we see for landlines include lines that aren’t being used, long-distance charges and overpriced administrative fees. Businesses are paying for phone lines for fax machines, dial-up credit card machines and alarm systems to name a few. All of these can be set up on a VoIP phone system converted to wireless or wired network connectivity for much less than the cost of standard phone lines.
With traditional phone service you are paying per phone line and phone number. With VoIP, you can have as many simultaneous calls (call paths) as your business needs, with as many phone numbers as you want.
We even saw charges for directory assistance on one business’s phone bill recently! That’s crazy – most people just search the internet for phone numbers.
Q. What advantages does a VoIP phone system give businesses?
Sam Card: The primary advantage is cost. VoIP is inexpensive to set up, hardware costs are less and call pricing even for international calls is nominal. Extra features like faxing, call waiting, call forwarding and caller ID are standard.
In addition to decreasing overall costs, VoIP makes it so you never miss a call again. Your customers don’t get a busy signal or a voice message. Also, since you can have as many phone numbers as you want with VoIP, your salespeople can have their own unique, direct number so prospects can get through to the right person every time.